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Potentia App 2.0


potentia app 2.0

set goals, uncover strengths, achieve a positive mindset


The Potentia mobile and desktop app experience is designed to help users set goals and uncover their strengths through a positive mindset. In partnership with the U.S. Department of Veteran Affairs, we recently revamped the Potentia app to create a personalized experience through hands-on activities, while encouraging and guiding users to practice what they learn in the real world.


As Head of Design and Product at Potentia, I have had the pleasure of leading and directing our small multi-disciplinary team through research, design, development, product launch, and continued product vision and customer support. Our team strives for continuous development, usability research, and feature iteration in order to ensure the longevity and success of the product and customer experience.  

the challengE

Our team was faced with the challenge of reinventing the Potentia 1.0 product to be a personalized, educational experience, which focuses on sensitive and delicate subject matter. We tackled this challenge by creating a comforting and conversational environment, where users can learn through engaging and hands-on activities. The Potentia experience injects playfulness and game design techniques that allow users to practice what they learn both inside and outside of the app experience.


meet potentia

Has anyone ever told you to think positively? Turns out there is much more to it than just thinking good thoughts, and a lot more power too. So we brought together the best minds in positive psychology in collaboration with the U.S. Department of Veterans Affairs to create a one-of-a-kind app that helps you set goals and uncover your strengths in a whole new way.

The Potentia dashboard is designed to allow users easy access to their Potentia courses and habits. At a glance, users can see where they left the app with their course and habit progress and easily dive back into the experience. 


Personalize your experience

Potentia is designed to help you work on your personal goals. You’ll start by answering a few simple questions about yourself. Based on your responses, we’ll offer a selection of courses we a think you might be interested in. Easy.


Choose Your Adventure

Our courses are created to help you harness the power of a positive mindset. You’ll pick from topics like Building Strong Relationships, Committing to Your Goals, or Using Your Strengths to get started. Each course offers a series of hands on activities and videos that you’ll follow along with.


Put Your New Skills to the Test

Once you’ve completed a course, you’ll practice what you learned in the real world. To help you turn your new skill into a habit Potentia will challenge you to take small actions, like find ways to express gratitude to your family daily or volunteer in your local community.


Reward Yourself and Others

Having a positive mindset is not all work and no play! You will be encouraged to reward yourself and others for practicing a positive mindset in daily life. You can gift tokens to communicate forgiveness, show compassion, or share a helpful exercise with someone to support them as they strive towards a positive mindset.