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Potentia App 1.0

potentia app 1.0

building psychological, social and emotional skills



Potentia 1.0 was a web-based application, designed to help users build their psychological, social and emotional skills. Users built their personal skills through science backed missions and exercises. Straightforward, everyday exercises allowed the user to easily practice new skills with their lifestyle in mind. A simple user interface and engaging gamification made for an enjoyable experience, that users continued coming back to. The experience of Potenia 1.0 was improved on in partnership with the U.S. Department of Veteran Affairs and Potenita 2.0 was recently launched with the goal of positively impacting the lives of over 20 million veterans. 


I owned both the experience design and visual design of the application. My experience design role involved the creation of the user journey, user personas and user experience. My visual design role involved developing the new brand, creation of a style guide and component library, creation of infographics and visual design of all screens. I worked closely with the development team for testing and implementation.