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StephNE_LogoPortfolio_Palorus 2.jpg

Palorus Branding

PALORUS

PAYMENT INTELLIGENCE

 
 
 

Palorus is a payment intelligence system, connecting consumers, businesses, and financial institutions.

The logo was created to evoke a friendly, approachable and reliable brand. The lowercase typography lends to the brand being approachable. The mark's overlapping shape reiterates the brand's core values of connecting consumers.