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Mobile Wellness






This mobile app was a concept to create a playful and motivational experience for health behavior change. This vision was created for a global health insurance company who was partnered with a global smart phone manufacturer. The goal was to incorporate existing smart phone tracking capabilities for diet, exercise, and weight, while introducing game-like motivators and a digital health coach. Through collaborative research and brainstorming, our team proposed a vibrancy concept, aligning daily wellness in the five categories of mood, sleep, diet, weight and physical activity with a personal vibrancy forecast. The digital health coach and wellness challenges were designed to encourage and support personal health goals and vibrancy

In respect of client confidentiality I have omitted, obfuscated and appropriated confidential information. 


I was responsible for the creative direction of this vision project. Along with creative direction, I helped to produce and present all major deliverables including concept presentation decks, wireframes and high fidelity designs. Our internal project team was comprised of three experience/behavior change designers and three visual designers (including myself).