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Financial Vigor

financial vigor application

educating financial fitness THROUGH GAMIFICATION


The financial vigor mobile app was designed for an independent government agency. The purpose of this gameful app is to educate young service men and women on their financial fitness. Dramatic scenarios are presented to the user in a visual and digestible format, encouraging the user to navigate their way out of risky financial predicaments through gameplay. This mobile app educates through real life risks and experiences. 

In respect of client confidentiality I have omitted, obfuscated and appropriated confidential information. 

My role

I was responsible for the creative direction of this mobile app. My role also involved observing stakeholder and user research, helping to brainstorm and conceptualize, producing and presenting all major deliverables including concept presentation decks, wireframes, high fidelity designs and development ready assets. Our internal project team was comprised of one experience/behavior change designer, two visual designers (including myself) and a team of three developers.