Coffee Guru Branding
A guru is one who teaches or enlightens, and it is the Coffee Guru’s goal to provide a clear passage to that most sacred nectar of enlightenment - coffee!
Coffee Guru is devoted to connecting coffee-lovers with the finest roasters in the world.
This logo design exudes a sense of enlightenment. The repetitive and patterned lines are reminiscent of coffee beans while creating a unique and memorable personification of the brand. The typography is simple, while subtly repeating the "U" shape from the character illustration.