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StephNE_LogoPortfolio_Coffee Guru 2.jpg

Coffee Guru Branding


coffee guru

hand-selected coffee

A guru is one who teaches or enlightens, and it is the Coffee Guru’s goal to provide a clear passage to that most sacred nectar of enlightenment - coffee!

Coffee Guru is devoted to connecting coffee-lovers with the finest roasters in the world.

This logo design exudes a sense of enlightenment. The repetitive and patterned lines are reminiscent of coffee beans while creating a unique and memorable personification of the brand. The typography is simple, while subtly repeating the "U" shape from the character illustration.