STRONG, EASY-TO-USE ENDPOINT PROTECTION
Barkly is a Boston based startup and an endpoint protection platform. Barkly is the last line of defense against exploits, fileless, and file-based attacks. Barkly prides itself on being the strongest protection with fewest false positives and simple management. Administration through an easy-to-use cloud service enables IT users to breathe easier, knowing that Barkly has their backs.
I was hired as the sole Product Designer at Barkly. Initially, I was responsible for the evolution of the SaaS product experience. Within several months, my role at Barkly expanded to include product design, brand strategy, marketing design, and design team management. During my time at Barkly, I worked with a multidisciplinary team to rebrand the company, create and implement a brand design system across all assets and platforms. I was able to organize the team, assets, and processes in order to create a more efficient working environment. Implementing an iterative and research-driven approach to design was beneficial in our team’s progress and continued success.
Barkly’s unique responsive machine learning technology is at the forefront of the security industry. The Barkly product team was tasked with creating an intuitive SaaS experience through responsive design that would seamlessly fit into the daily work routines of our users. Understanding the complex world of IT and cybersecurity was an exciting challenge. The task at hand was to build the next generation of security tools that would be less cumbersome, more intuitive, and extremely user-friendly.
The design process
Interviews and Design Partners
The Barkly product team worked effortlessly to interview users, understand their needs, and know the jobs that users were hiring Barkly to do. Our team found it extremely helpful to get to know our users, their daily work routines, their team structures, their office environments, and their pain points.
Barkly collaborated with 15 IT Professionals as design partners. Design partners provided ongoing feedback which was extremely valuable in shaping the Barkly ecosystem, iterating on existing features, and creating new features. Knowing Barkly’s users on a personal level allowed us to better understand how Barkly could fit into their work routines and provide true benefits.
Prototyping, validation, and iteration
We presented low-fidelity wireframes and high-fidelity prototypes to the end users. For each usability testing session, we walked through the prototypes based on their user goals and needs. After collecting and synthesizing user feedback, we balanced user feedback with the product vision and engineering constraints.
Once we collected enough data, our team drew user flows to understand how Barkly could seamlessly fit into the daily routine of users. This process helped the entire team to gain a better understanding of the customer journey.
The design system was created in order to communicate Barkly’s unique approach to strong, easy-to-use security in a comprehensive and visual manner. User and competitive research were crucial in understanding Barkly’s target market. Creating a design system and scalable visual language that spoke to our target market and customer base was achieved through various rounds of concept development, multidiscipline collaboration, iteration, testing, and refinement. The design system and visual language have allowed for versatility within Barkly’s product. Barkly’s newly designed and implemented responsive platform now allows customers to view threats and critical information on any device, at any time.
Barkly’s customers have been extremely satisfied. The ease of use through the installation process, onboarding, daily monitoring of endpoints and security threats, and monthly reporting for management teams, has been top of mind for Barkly’s customers.
The PRODUCT experience
Barkly’s SaaS product is straightforward and intuitive, allowing users to quickly assess any threats or risks. Barkly maximizes coverage and accuracy for organizations without creating more work for IT teams.